Manchester Metropolitan University  

Biscuit & cake

ECOTROPHELIA UNITED KINGDOM 2022 - SILVER

FiBAR

UNITED KINGDOM - 2022

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FiBAR is resurrecting the forgotten fruit pulp of yesterday, turning it into high fibre cereal bars. By giving it a new life and purpose, we are doing our bit to prevent it from ending up in a landfill- all while giving you 2/3 of your recommended daily fibre intake in a single bar!

The valorisation of Agri-waste can aid in the transition from a linear to a circular economy. Copious amounts of fruit produced by large juicing industries currently end up in landfills due to the lack of processes available to upcycle them. The microbial decay leads to environmental problems such as the release of greenhouse gases. However, they are a good source of dietary fibre which, in addition to their prebiotic value, contain bioactive compounds. Their health benefits include improved gut motility and an increase in the variety of gut flora as well as aiding in cholesterol excretion. Furthermore, these by-products are an inexpensive raw material as manufacturers currently have no use for them. In the UK, the average consumption of dietary fibre is 19g/day whereas the RNI is 30g/day. An allergen-free, vegan, high fibre cereal bar containing valorised agri-fruit by-products has the potential to achieve the public health goal of increasing the fibre intake of the general population. It is a convenient, on-the-go and affordable product, as well as being environmentally friendly.